Custom iOS & business apps
Software built around how your business works.
We design and build iPhone apps and web tools for small businesses that have outgrown spreadsheets and off-the-shelf software.
Free consultation · No obligation · Reply within one business day


For iPhone, iPad and the web. Works with QuickBooks, Stripe payments and Facebook lead ads.
What we build
One team, from first sketch to the App Store.
A clear written quote, working builds you can try as we go, and support after launch.
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iPhone & iPad apps
Native apps for your team or your customers, built with Apple’s own tools and shipped to the App Store.
For example: a crew app with job sheets, photos and sign-off on site.
See our iPhone app -
Business web apps
CRMs, dashboards, scheduling and customer portals that replace the spreadsheet everyone is afraid to touch.
For example: a dispatch board the office and the field both see live.
Read: choosing a CRM -
Integrations
Connect payments, accounting and lead sources so information flows on its own instead of being retyped.
For example: paid invoices that land in QuickBooks without retyping.
What we connect to
Our work
TheLight CRM
We built and run TheLight CRM for field sales teams: leads, jobs, invoices, routes and team chat, on the web and iPhone. It’s the same kind of software we build for clients, already in daily use.
- Platforms
- Web app and native iPhone app, kept in sync on one database
- Integrations
- Stripe payments, QuickBooks sync, Facebook and web-form leads
- Day to day
- Dispatch board, route planning, invoices, proposals and team chat


TheLight CRM pricing
Or start today with the CRM we built.
Custom projects are quoted individually. If TheLight CRM already fits your team, these are its per-user plans, with no hidden fees and no per-feature add-ons.
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Starter
$29per user / month
For solo reps or small teams just getting started.
- Up to 3 users
- 500 leads
- Lead & customer management
- Route mapping
- iPhone app
- Not included: Team chat
- Not included: Analytics dashboard
- Not included: API access
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Professional
Most popular$79per user / month
For growing teams that need the full CRM.
- Unlimited users
- Unlimited leads
- Lead & customer management
- Route mapping & GPS
- iPhone app
- Real-time team chat
- Analytics dashboard
- Not included: API access
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Enterprise
Custom
For larger organisations with advanced needs.
- Everything in Professional
- Dedicated account manager
- Custom integrations
- API access
- SLA guarantee
- Onboarding & training
- Priority support
Prices in US dollars, per user. Compare CRM plans in detail.
How it works
A clear process, no surprises.
Free
Discovery
A free call to understand the problem, how your team works today, and what success looks like.
Before any code
Design
Screens you can click through and approve before any code is written.
Working builds as we go
Build
Regular working builds on your own phone and computer, so you see progress as it happens.
Ongoing
Launch & support
App Store release, team onboarding, and updates as your business grows.
Questions
Before you book
How much does a custom app cost?
Every project is quoted individually, because cost depends on what the app needs to do. After a free consultation we send a written quote covering scope, price and timeline, so you know the full cost before any work starts.
How long does it take?
It depends on the size of the project. Your quote includes a timeline, and you see working builds along the way rather than waiting until the end.
Do you build for iPhone only?
We build native iPhone and iPad apps, and web apps that work in any browser on any device. Many projects are both: an iPhone app for people in the field and a web app for the office.
Who owns the app when it’s done?
Ownership of the code, the data and the App Store listing is agreed in writing before the project starts.
Can you connect it to the tools we already use?
Usually, yes. We have built integrations with Stripe payments, QuickBooks, Facebook lead forms and Firebase. Bring a list of what you use and we’ll tell you what’s possible.
What happens after launch?
We can stay on for support, fixes and new features as your business grows. That’s agreed with your quote, so there are no surprises.
Book a consultation
Have an idea? Let’s talk it through.
Tell us what’s slowing your business down. We’ll reply within one business day to set up a call, and tell you honestly whether custom software is the right answer.
- eunitedws@gmail.com
- Cost
- The consultation is free, with no obligation